Competitive Intelligence

Corporate Picture, Focus: Company & Competitors

Industry Environment

Socio-Political Environment

A. CORPORATE PICTURE - FOCUS: COMPANY & COMPETITORS

A-1. When did this company begin? How did it develop?

EDGAR database - for 10-K and other reports filed with the SEC (also Databases by Name)
International Directory of Company Histories ( Mergent Online)
Notable Corporate Chronologies
UCLA Library Catalog ( Databases by Name)
Enter Search Terms: general electric [for books on GE], in: Subject List

A-2. Who leads this company?

A-3. What are this company's plans?

Nexis Uni ( Databases A-Z)
Business; Industry & Market; Keyword: Palm; Industry: Computer & Telecom; Date: Previous six months; Search
Databases A-Z)
Enter free-text terms: intel near plans; Select date: in the last year; Select sources: All Content; Run Search

A-4. What does expert opinion say about the company?

Passport (Euromonitor) ( Databases by Name)
Investext [analyst reports] ( and "CEO Forums" Features (Unbound Periodicals - 2nd floor)
[analysts' discussion of a given industry, see this sample issue with Semiconductor Equipment Industry Roundtable]

A-5. Who are the leading competitors?

U.S. Patent and Trademark Office
A-ZDatabase [companies by SICs and more] ( Databases by Name)
Ward's Business Directory of U.S. Private and Public Companies (Reference Room, Index Section 1)

B. INDUSTRY

B-1. How did this industry begin? Major developments?

Encyclopedia of American Industries (Reference - HC 102 E53)
Inside U.S. Business: A Concise Encyclopedia of Leading Industries
(Reference - HC 106.8 M337 1994)
Standard Industrial Classification Manual (Reference - HA 40 I6U6s 1987)
North American Industry Classification System (NAICS)

B-2. How are products made? What components are relied upon?

Applied Science & Technology Full Text all areas of engineering, technology, & science; coverage includes trade and industrial
Kirk-Othmer Encyclopedia of Chemical Technology Traces the latest developments in the chemical industry and allied fields
McGraw-Hill Encyclopedia of Science and Technology (at College Library, Reference - Q 121 M17 2002)

B-3. What are the multi-industrial linkages?

B-4. What technological developments that will affect this industry?

C. ENVIRONMENT

C-1. What government or industry regulations affect operations?

Broadcasting & Cable Yearbook (Reference - HE 8690 B78y)
Code of Federal Regulations (also at Law Library - KF 70 A32) or LexisNexis Congressional [select: Regulations]
Federal Regulatory Directory (at the Young Research Library - KF 5406 A15F4)
United States Government Manual (also on Reference - JK 421 A3)

C-2. What current or pending legislation will be affecting operations?

C-3. What market changes affect operations?

C-4. What economic indicators would affect operations?

Council of Economic Advisors (U.S.). Economic Indicators(Unbound issues on second floor)
Economic Indicators Handbook (Reference - HC 103 E26)
Guide to Economic Indicators (Reference - HC 103 F9)
Handbook of Economic and Financial Measures (Reference - HC 106.8 H36)
Statistical Abstract of the U.S. (Reference - HA 202)
U.S. Bureau of Economic Analysis.

C-5. What market barriers exist in U.S.? Internationally?

SOCIO-POLITICAL ENVIRONMENT

CIA World Factbook
IBC International Country Risk Guide (Reference Room - Nexis Workstations)
Use: world;ibccrg;country(united states) [for the U.S.]
IL&T: Investing, Licensing & Trading Conditions Abroad (Reserve - HC 59 B964i)